Pirelli pushes tire line upmarket

Pirelli pushes tire line upmarket
Pirelli Winter Driving School, St. Moritz, SwitzerlandPirelli hasn’t forgotten about the tires that average Americans put on average cars, but the Italian company known for its racy calendars as much as its tires has mostly passed up Toyotas and Fords in favor of shooting for the stars. In the last few years, Pirelli has pushed its share of the tire market—not including tires fitted to cars…
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