Making connections with customers online is critical for the success of any auto dealership. Today, this doesn’t have to be time-consuming or complex because of the diverse online marketing methods available.
Social media, in particular, is an important tool to utilize when reaching customers because it is used by many users around the world. In the U.S. alone, 78 percent of the population have a social media profile. By knowing how to use these social media platforms, you can reach this audience, thereby growing your dealership’s customer base.
Create Engaging Video Content
Today, online users have very short attention spans, giving you only a small window to capture their attention. For this reason, you need to start incorporating more video content into your social media pages. Car buyers are more receptive to these videos because they want to see what they can expect before actually making a trip to the dealership. Read more from this blog: http://bit.ly/2jLg5Ju