Using keywords effectively is crucial to SEO success. If you optimize your pages properly for certain keywords, your website will have a bigger chance of landing on top of search engine returns pages, whenever internet users type in these keywords. The optimization process begins by figuring out what keywords your targets normally use when running a search about the products or services in your industry. Below are three simple tips to give you an idea.
1. Use keywords that define your business. You don’t have to go far in search of the right keywords; your website has them all in. Study your website and think about multiple ways customers would search for your product or service. Additionally, you would have to consider at which stage of the purchase process they’re in.