No matter how good your SEO is, your business will still suffer from decreased online activity when it’s not in season. For example, your business is a travel agency or you’re a retailer of winter apparel. These businesses are not going to do so good at certain times of the year but it doesn’t mean that you have to stop your online marketing. In fact, you need it more than ever to let your customers know that you’re still in business. That’s where SEO companies can help you.
Offering off-season discounts and deals is one way to keep the business going. You might not attract tourists or customers from far places but you can catch the eyes of local audiences. Capitalize on minor holidays and optimize your landing page accordingly so your website still pops up on local searches.
One way to keep in touch with your customers is to use mobile apps. Creating a mobile app just for your business is a worthy investment that will especially come in handy for when your business is suffering from a little downtime.
Get On Social Media
It’s important to always keep your customers updated. They may not visit your website often, but you can still keep them in the loop using your social media accounts. Stay active on Twitter, Facebook, Google+, and other social media platforms and direct more traffic to your website by sharing quality and interesting content.