Understanding SEO: Two Terms You Need to Know

Ever since the Internet transformed into a valid marketing tool, people have turned to search engine optimization (SEO) to improve the rankings of their online business. However, despite the growing number of business owners harnessing SEO, some still find the process a bit hard to understand. They believe that understanding SEO requires knowledge and skills that, without inputting much time and effort, is beyond their capability to reach.

Yes, it’s true that landing on the first page of search engines require a certain level of knowledge and expertise. It’s also true that you will need to involve a professional to kick start and sustain your SEO endeavors. However, the time and effort you need to put in is not as much as you might think. Basic SEO knowledge is enough to help you convey your ideas to an SEO professional, and he will do the rest. With that in mind, here are two SEO terms that you need to understand fully:

Keywords

In SEO, keyword is a specific word or phrase that describes the contents of a webpage. They help search engines match a page to what searchers are looking for.

Content

In the world of SEO, content is king. Even if your keywords are technically perfect for search engines, they won’t be of much beneficial use if good content is missing from the mix.

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