PPC is designed for customers inching closer to a guaranteed transaction. They already saw what your product or service can do; they want to see it for themselves. It’s not designed to increase traffic like SEO but enhance the filtered customer base. PPC is also best when you’re running out of time in a promo.
This is why reputable SEO companies in Covington, LA like Maximized Marketing offer both SEO and PPC. SEO isn’t just one strategy but a mishmash of strategies that make sure they have every nook and cranny of your marketing campaign covered. Instead of rivals, they should be a match made in marketing heaven.