After slaving on your website’s SEO for several weeks or even months, you’re glad to see that your site has finally moved up in search engine results pages. Unfortunately, you get stuck on page two or three, and nothing you do is helping you break into the first page. You end up asking yourself, “What am I doing wrong?” In many cases, you may simply be guilty of a few SEO mistakes. The good news is, all you have to do is correct these mistakes to start seeing some results.
Mistake #1: Broken Links
A broken link is a hyperlink that no longer goes to its intended destination. Google downgrades the rankings of sites with broken link issues, so do some regular maintenance on your site and remove any broken links it may have.
Mistake #2: Copied Content
When you were in school, you learned from your teachers that it’s wrong to copy your fellow student’s work. Google is just like that teacher, and it will penalize you heavily for this offense. In fact, if Google discovers that you’ve been ripping off original content from others, it can push your site so far down the rankings that none of your customers will ever find it. As such, you need to post only unique, compelling content on your site.
If you can’t figure out what’s going on, you can always depend on professionals from established SEO companies.